Guy began to recognize the power of presentations when he interviewed applicants who were seeking employment with an advertising agency.

Guy was appalled at how unaware most applicants were of the subliminal negatives they were communicating through their presentations. Tacky portfolios spoke of their lack of pride and excellence. Disorganized, bulky, desk-rearranging presentations effectively trampled their potential employer's personal workspace.

The underlying message of such presentations begs the question; "Is this how you will represent our business to our clients?"

Likewise, a representative may speak a few words verbally, while a visual presentation communicates volumes about the company, its pride, its ethics, its professionalism, and much more.